Podcasting & New Media
What is Podcasting?
Podcasting is digital media online on-demand. It is audio or video produced as episodes. Podcasts can be listened to directly from one’s computer or can be portable by downloading the file to an iPod or other mp3 player.
Why Podcast?
- Allows you to tell visually and audibly rich stories.
- The on-demand, opt-in nature captures a targeted and qualified niche.
- Allows you to engage an audience that actively wants to hear what you have to say.
- It lowers the cost of training materials.
- Creates a growing knowledge base
- Creates a potentially sellable content library.
- It will help brand you as an expert in your field.
- Can provide feedback from listeners, viewers and customers that will help you improve the way you do business.
- Podcasting creates a community if individuals talking about you and your products!
Why Community?
Community is beneficial to your success for several reasons and in many ways. Group discussions can generate new ideas for new content or products for your business. They also evoke feedback that lets you know how you’re doing. The conversation become two-way with your audience and customers. Community builds familiarity and trust in you and your products which engenders loyalty to your brand.
Who is Podcasting?
Anyone can Podcast! Enthusiasts or experts in any area, training professionals, large corporations and small business owners like you!
